This digital age we are living in has made it very possible for musician to forgo looking out for music sponsorship and record deals that are not forthcoming and utilize several online strategies on diverse platforms and start making money that will help them fund their musical career.
One of such platfforms that can help musicians make money is the social media which every musician already has at their disposal.
However, it is rather unfortunate and sad that so many musicians who are upcoming, especially here in Nigeria, and Africa as a whole, thinks that social media is only meant for them to connect with fans and promote their music or local shows.
With this mindset, they fail to realize that social media is a very powerful tool that can help them to make so much money.
That is why I am writing this article to discuss the several measures can adopt as a musician to make money on social media, and I hope you will utilize them appropriately to start making money online right away.
I promise to try my best in listing and explaining those several ways so that whether you are new to social media or have been using it for a while now, you will learn hoe to make so much money from it.
So without further ado, let’s get started with this article.
How Musicians Can Make Money On Social Media.
Musicians can make money on social media in the following ways:
- Social media monetization.
- Influencer marketing on social media.
- Selling digital products.
- Joining affiliate proggrams.
- Selling their music and merchandize.
- Collaborating with other musicians.
- Using social media to boost your digital streams.
1. Social media monetization.
Nearly, if not all, the social media platforms has one form or other monetization programs that will help musicians to make so much money when people are engaging with their content.
The only thing you are required to do is to meet up their monetization requirements and after that use their creator studio to set up your monetization with ease.
The common monetization requirements among all these social media platforms is or you to have a certain number of followers and watch time limits.
For example, YouTube requires you to have 1,000 subscribers and 4,000 watch hours within a year, while Facebook requires 5,000 followers or at most two hundred and fifty plus return viewers and either 50,000 post engagements or 180,000 watch minutes in the last 60 days.
All you need to do to meet up these requirements is posting content consistently on your social media accounts. Doing this will help the social media algorithm to push out your content to those who are pursuing the same content interest whenever they are online.
Lest I forget, video content avails much across all these social media platforms, so as a musician you can create content that ranges from official music videos to freestyle videos, music career advice, dance videos, dance lessons, teaching people to play a musical instrument you can play very well, etc.
2. Influencer marketing on social media.
Influencer marketing is the process where you are being paid by a company or brand to promote their products or services.
As with social media monetization and every other forms of making money online as a musician, you will need to have lots of followers in order to attract the brands that will avail you the opportunity of promoting their products or services.
Now even if you have lots o followers, don’t wait for the brands to notice and approach you but rather try reaching out to them and let them know what kind of content you will be able to create in order to attract your followers to their goods and services.
3. Selling digital products.
Majority of musicians do not know that social media is the best platform that can help them to promote and sell their digital products.
There are lots of digital products you can create as a musician and some of them are:
- Music production courses: Even if you don’t have much idea about music production, you can watch YouTube tutorials or enroll for online courses that will help you to learn about one or more of it. From beat making to mixing, mastering etc., you can focus on even one of this and once you gain the knowledge you can then go ahead to create a music production course you can promote and sell for potential buyers on your social media accounts.
- Mixing and mastering presets: You don’t have to be a music producer to get access or create these presets as you can buy premium ones online for a cheaper rate and add your own gain on top and sell to your followers who are interested in using them.
- Audiobooks and eBooks: Audiobooks and eBooks that offers various lessons or music industry advice are great digital pproducts you can create and sell oj social media to make money as a musician.
4. Joining affiliate programs.
Affiliate marketing is the process where you promote a company’s product or service via a link known as affiliate link, which will allow you to get a commission each time people follow it to buy those products and services.
As a musician, you can check out affiliate programs that aligns with your niche and collect affiliate links you can paste on your posts and stories so that when your followers follow it to purchase a product and service you will get a commission from those affiliate sites.
5. Selling your music and merchandize.
Do you know that you can use your social media platform to sell your music, whether it is an EP or full album as well as your merchandize like t-shirts, polos etc, directly to your dedicated fans.
The only thing you need here is your fans feedback so as to build confidence with those other fans who might be interested in buying your music and merchandize.
You can also make it a point of duty to record the packaging and discharge of the CDs and merchandize to your respective buyers.
Once your fans get the confidence that they will receive exactly what they pay for, you will be amazed at how much they will be buying those things from you.
6. Collaborating with other musicians.
No matter how large your social media following might be, don’t depend on them alone to consume whatever yo are offering, rather learn how to rezch out and collaborate with other musicians who also have a large social media followers.
Now what this is going to do for you is that, when those other artists share that music on their social platforms, it will help to boost or increase the consumption of your music online and in so doing help you to make so much money on social media as a musician.
It is also worth noting that the musicians you are aiming to collaborate with on social media do not necessarily have to be an a-list artist, rather your aim should be artists that have a large social media followers.
7. Using social media to boost your digital streams.
One of the ways of making money online as a musician is by distributing your music to digital streaming stores like Spotify, Apple Music, Deezer etc.
Now after distributing your music to digital streaming stores, you can go ahead to use social media to boost your digital streams and make so much money from it as a musician.
8. Becoming a freelance music writer.
There are lots of talented musicians, even the ones that are making waves who are either too busy to settle down and write their music or they cannot write their music at all.
So what these kinds do is to look for freelance music writers whom they can buy songs from.
To however succeed as a freelance music writer, you will need to give out few of your compositions for free and after it is being produced, you can use it as a sample to get other musicians to patronize you.
Do not wait for interested musicians on social media to approach you, rather disturb their DMs with samples of your work and offer to write for them.
Aside from social media, there are other ways you can make money from your music online, follow the article below to learn those ways.