Number of followers or likes on a Facebook page will continue to play a very important role on how contents are being displayed in several users feed, meaning the more people you have following your page, the more engagement you are going to get.

And for that reason it should be your goal and objective to get likes for your Facebook page in order to help you promote, market, and advertise your products and services.

Depending on organic reach is the worst thing a social media user would do based on the fact that since 2016 Facebook had deprioritized it as a ranking factor in the Newsfeed.

Now think about how you are going to compete with the massive posts, ads, and shared content that dominate every users’ Newsfeed on a daily basis.

The only way you can achieve that is by getting more followers to like your Facebook page.

The more page likes you have, the more users are going to pick interest in reviewing your contents, and once they do Facebook will dominate that users feed with your posts, and of course that entails more engagement.

Getting more likes on your Facebook page will also help to proof to users and corporate bodies that your brand is wide, and if they do business with you they will be able to reach a wider audience.

And if 2/3 of Facebook users recommend your business page after visiting it for at least a week, the more your company is likely going to grow and in so doing help you, tap into that audience of 1.3 billion active users estimated for Facebook on a daily basis!

Facebook likes also give you more qualitative data on your followers, which you can use to build more targeted audiences.

So even in 2019, with organic reach a thing of the past, Facebook likes still help you build better campaigns and connect with an engaged audience.

To get Facebook users to like your business page, you need to create content that is both useful and engaging.

But with so many different types of content to choose from, Facebook users are only going to like pages that are worth their time, so you have some work to do!

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Last modified: September 10, 2021

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