This article will discuss in details what is music promotion, especially here in Nigeria as well as show you how to get positive results from it.

We are living in an age where digital promotion is thriving in every where of business; and the music industry is nevertheless.

With millions of people spending more time online everyday; especially on social media platforms like YouTube, Facebook, Instagram etc.

It is very easy for a music artiste to reach a wider audience, as well as grow their fanbase with their music promotion strategies.

Even though the online community is so crowded; and requires more strategies, to be able to get the attention of this online users who pursue diverse interests.

You can still cut through the noise if you can really understand and utilize the importance of music promotion.

Why music promotion is important.

An effective music promotion can play a very vital role to the success of a music artiste.

Because it will enable the music artiste to reach a wider audience which in turn might lead to increase in the shares, likes, views, downloads, streams of the artiste songs.

What is music promotion?

Music promotion is simply the art of creating awareness about your musical career and music.

Through music promotion, you will be able to get your music in front of millions of music consumers.

And if they like and engage with it, you can end up converting them to real fans who will always be on the look out for more of your songs.

There are basically 2 forms of music promotion: offline and online music promotion.

Offline music promotion.

As the name implies, offline music promotion is the art of promoting your music in the physical sphere.

You can do this on the streets, in the clubs, pubs, eateries, radio/TV stations etc.

You can follow link below to read our full article on offline music promotion titled:

Online music promotion in Nigeria.

online music promotion in Nigeria

As the name also implies, online music promotion in Nigeira is the art of promoting music on the internet.

There are several free and paid platforms which you can use to do so.

Audiomack is one of the current most free platform used by artiste to promote their songs. You can simply create and promote your playlists on Audiomack to get more streams and plays.

Online music promotion services is a great way for artiste to expand their audience and fanbase.

Paying for a professional online music promotion services can open you up to a vast network of online music consumers you wouldn’t have reached by yourself.

But while settling for those services, never be in a haste to see results because online music consumers do not rush when it comes to listening to new artiste.

But continous review of your music on music blogs will make them finally want to hear what you really have to offer.

You can follow the link below to get cheapest and affordable music promotion on one of our platforms.

We also have an article that can help you learn all you need to know about online music promotion.

You can follow link below to read it.

Know your aim in the music industry.

music industry

Finally, whether you will be exploring the world of music promotion in Nigeria on your own or partner with a promotion company; it is always important to know your aim in the music industry as an upcoming musician.

You need to ask yourself and answer the following questions:

Do you want to pursue music as a career?

Or you just want to make music as a hobby?

Or prove to whoever cares you can sing or rap?

Having a clear aim before you surface in the music industry will help you set small milestones that will break down the workflow, and help you progress in the music industry.

Please share this article to help another upcoming musician learn about music promotion.

Last modified: April 6, 2022

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