Setting and achieving blogging goals should be an integral part in giving a blogger the confidence and the experience to stay in and make blogging either a full time or part time job that provides for daily bread.
Personally I have seen the positive results coming from the few blogging goals I have always set for myself, and I thought it wise to share those goals with you.
Whether you are aiming to make blogging a full-time job or to keep it as a side-hustle, setting blogging goals will help you utilize the time and effort you are going to put into the blogging itself.
Blogging Goal 1: Your Contents And Audience Should Be Your Priority.
Every second, millions of people are consulting search engines, looking for contents that will help them solve one problem or the other, gather information, as well as get entertained; And as a blogger, you have made it your duty to provide contents online that will really satisfy an audience.
And for that reason, one of your blogging goals should be the kind of contents you are going to create in order to inspire, motivate, or educate an audience.
If you really want to become a successful blogger, your audience are the ones you are going to keep in mind anytime you are set to create a content that is going to go live on the internet.
You need to clearly define what contents you are going to put out there for an audience, and most importantly, it should be contents you are naturally good at; not the ones you are going to spend long hours and days researching in order to re-compose, re-write or worst still copy and paste on your blog.
If you’ve already been able to clearly define your mission statement or the reason why you create contents, that’s fantastic! You will now be able to perfectly understand how you are going to help or connect with your audience.
Blogging Goal 2: What Additional Skills Must You Have Beside Blogging?
If you want to be a successful blogger or content creator in 2022, there must be additional skills you have learnt or are naturally gifted, and in so doing you will be able to render additional services to your online clients and make money from it.
As for me, aside from blogging, I am a web designer, cinematographer/photographer etc. And I can’t relate those times I have made additional income outside blogging by building websites for my clients, shooting and editing videos, snapping cover photos and so on
Therefore, you must look into yourself and see what additional skills you have that will enable you make money on sight.
Below therefore are few skills you can set as your blogging goals:
How to shoot and edit videos
How to snap and edit photos.
How to write and edit articles perfectly.
Good enough, you can even learn this skills through articles and tutorials online
Blogging Goal 3: Set Your Time Table For Blogging.
As a blogger, it is pertinent that you will get caught up in several worldly activities that will seem to rob you of the time for creating contents and publishing them on your blog.
And for that reason, you must have a time table as one of your blogging goals for 2022.
Even if your goal is to publish one blog post a week, you must have a perfect time table for doing that, else, you will realize that 3 months have just gone by and you haven’t been able to publish even a single post on your blog.
Especially, if you are a newbie in the blogging business, and have not yet started to make money or probably have another job on the side that robs you of the time to sit down and create content.
Thus, whether your goal is to take the blogging business as a full-time job or make it a lucrative side hustle alongside your day job, having a time table will really help you to use your time judiciously.
Another important thing you must include in your time table is how to get your contents out there.
Having the perfect SEO strategy that will help you rank on Google or other search engines is superb, but keeping in mind the competition that is ongoing in the Cyber world, you shouldn’t only depend on ranking organically on search engines, rather you need a channel or a space online that will help you share your contents directly to an audience.
And that’s when social media comes to play: a Facebook or Twitter account, YouTube or LinkedIn channel etc, is where you need to establish your presence as a blogger.
But the advice I would like to give in this regards is, don’t try to get on all the social platforms, rather find those that will help you connect like 3 to 4 accounts at once, whereby if you publish a post on one it will automatically share to the others.
Better still, you can get a great social media share plugin on your website that will help you automatically share your contents to several social platforms at once, instead of having to spend so much time doing that manually.
Blogging Goal 4: Understand Your Metrics.
If you really want to be successful in the blogging business in 2022, you perfectly need to understand your metrics, that is to say the statistics of your audience.
You can use Google Analytics to understand the number of visitors coming to your pages, and the pages they visit the most; and also where those who are visiting your blog are coming from.
You can also monitor your social platforms to understand the number of impressions, followers and engagement rates you are having on the contents you are sharing up there.
So many bloggers get frustrated when they realize “they aren’t growing”. And this happens because they are unable to define what growing really means to a blogger.
For this reason, you need to set a target of driving a specific amount of traffic to the contents on your blog every month, or maintain a specific engagement rate on social platforms.
Setting your metrics as a blogging goal for 2022 is what will help you to clarify what actions you need to take next.
Blogging Goal 5: Set Your Financial Goal.
Blogging is both a profession and big time business, so if you want to make a livable income from blogging, you need to set the financial goals on how you’re going to do that.
Your financial goals should clearly outline how much you are going to spend, either monthly or yearly, and how you’re going to make that money back with profit.
Once you’re able to outline your money goals, both expenses and profit, you will then be able to sort out if you’re gaining or loosing in the blogging business.
“If you want to make $10,000 from blogging by the end of the year” you must be able to see how much you will spend on paying for your domain, hosting, premium themes and plugins for your blog, and then see how you’re going to make that money back whether through AdSense, selling of products online, offering online services example building websites for people etc.
Basically, setting a financial target is one of the most important blogging goals to set for yourself in 2022.
You just have to write down those money goals and see how you will work towards utilizing it.
WHAT OTHER BLOGGING GOALS SHOULD YOU SET FOR YOURSELF?
Let us know in the comment section.
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