Perhaps you’ve been so caught up in trying to succeed as a social media marketer or planning to become one, I believe these 5 most effective social media marketing strategies are going to show you the way around this goal.
These 5 social media marketing strategies are guaranteed to help you become successful as a social media marketer
The latest statistics have revealed that we currently have over 4.2 billion active users on social media.
And the figure is estimated to hit 6 billion in 2027.
This figure then makes it encouraging for a business or brand to invest a lot of time and effort into creating an effective social media strategy.
A clearly defined social media marketing will enable you to follow up on your success and identify areas of improvement.
Below, we’ll share a couple of social media marketing strategies that will help you run more effective marketing campaigns.
To this effect, make sure you will build better customer relationships and ensure that you make the most out of your social media marketing strategies.
What are the five most effective social media marketing strategies?
The 5 most effective social media marketing strategies are:
- Use giveaways and challenges to get up and occupy the radar.
- Use video content to create more connections.
- Add Social Commerce to Your Social Media Marketing Strategy
- Use AR (Augmented Reality) to boost your sales on social media platforms.
- Use influencer marketing.
1. Use giveaways and challenges to get up and occupy the radar.
Social media giveaways and challenges have been proven to help brands and businesses; get the word out about their products and services; put their offer in front of millions of people who might pick an interest, as well as boost their social media followers.
Social media giveaways and challenges will be more effective if you collaborate with social media influencers.
Giveaways and challenges will remain as relevant as ever on social media platforms, and its main goal will transcend using them to increase social media followers.
People love things that come for free; therefore, you need to utilize giveaways and challenges in your social media strategy today.
On giveaways, you can make random selections to choose those who win; while your challenge could just be a not less than 1-minute video that centers on a particular content; and you name the price the winner is going to go home with.
Other challenges you can organize can include but are not limited to; following to enter, tagging a friend to enter, liking to enter, voting to enter, commenting to enter, sharing to enter, taking a photo to enter, or any combination of these call-to-actions.
You can also offer a free 10-minute consultation call or free access to your mini-course or webinars.
Your main goal in giveaways and challenges is to buy the minds of your prospects; so make sure you don’t try to sell physical products while doing so.
Below are some of the benefits you will derive from using giveaways and challenges as your social media strategy.
- Helps you to increase your brand awareness.
- Drive more traffic to your website, blog, and social media platforms.
- Understand your audience
- Educate your potential customers
- Increase sales of. your products
- Give people the opportunity to test your products
- Reward your loyal customers.
2. Use video content to create more connections.
Nearly all social media platforms have one or more features for their users to share video updates with their audience.
YouTube is the biggest at the moment, Instagram Live enables its users to share helpful updates, and its long form of video content known as IGTV enables users to make longer videos.
And of course, TikTok stands on the side with its incontestable power.
Video content has been noticed to drive more engagement on social platforms, and it also gives you the opportunity of talking directly to your prospects.
And in so doing create a deeper connection.
You can as well go live on social media every now and then to drive more engagement and get immediate reactions/feedback.
Live streams will allow you to cover events; pick or announce contest winners in real-time or create excitement around a product that is going through its launch phase.
Social media users are known to appreciate the realness of social media videos. And it’s easy to become a content creator without working with a team of experts.
Always ensure you measure your results by using hashtag analytics to track your campaign performance.
3. Add Social Commerce to Your Social Media Marketing Strategy
Before now, social media platforms used to be a place for people to keep in touch with their friends and family.
But today, so many people are jumping on social media to discover the latest products and services.
It is now easy for buyers to easily compare products; read other users’ testimonials as well as browse new items on social media platforms.
Social media platforms like Facebook even give their users a section where they can shop online.
On Pinterest, its Shop the Look feature allows users to get instantly redirected to the checkout page, where they can immediately turn their inspiration into a purchase.
Also, Instagram allows its brand users to not only sell on social but also pair social shopping with influencer marketing.
This is more than enough reason for you to add social commerce to your social media strategies.
4. Use AR (Augmented Reality) to boost your sales on social media platforms.
Before now, so many people were fond of visiting stores to see; touch and try out products before they go home to make up their minds about whether they will need to buy the product.
But during the 2019/2020 COVID-19 pandemic, retail shopping declined drastically; and brands were left with an alternative to leverage an omnichannel approach in order to grow.
In the future, however, we are expecting a lot of retailers to transform their brick-and-mortar stores into digital spaces where people can see and try out products before they buy them online.
Thus, the latest developments in AR are beginning to allow customers to get the same experience online.
Facebook and Instagram have launched their AR filters; which allow users to try products from selected advertisers and see how they fit their needs before making the decision to buy.
You can create your own filters using Spark AR Studio, you can download the app HERE and get acquainted with what it can do for you.
Try and see if there is a way for you to use AR in your social media strategy to make your online prospects’ experience more engaging and fun.
5. Use influencer marketing.
Influencer marketing is one of the growing trends on social media platforms, and judging from how brands and businesses are utilizing it; there is no way it is ever going to decline.
Therefore, if you want to stay relevant on social media and get discovered by potential customers, make sure you
Therefore, if you want to stay relevant on social media and get discovered by potential customers, make sure you start partnering with content creators who are followed, loved, and trusted by millions of followers.
But the problem with influencer marketing is the high cost of hiring an influencer.
In fact, influencer marketing has been equated with celebrity endorsement.
But one does not need to have millions of followers to become an influencer; even someone with 1000 followers who has so much engagement on their social platforms can pass for an influencer.
There are 5 types of influencers: Nano, Micro, Mid-Tier, Macro, and Mega influencers.
Lately, many brands have started withdrawing or shunning mega influencers; to start collaborating with smaller creators who have 10K and 100K followers.
