You might be wondering which social media strategies were the most successful in 2021? And how can we use our case study to determine our social media strategy for 2022? We are going to see them in this article: the 5 best social media strategies in 2022.

You’re definitely going to discover those 5 strategies; coupled with the marketing tactics that’s going to guarantee your success throughout 2022.

Let’s get into this article, shall we?

The 5 Best Social Media Strategies in 2020.

Latest statistics has revealed that we currently have over 3.6 billion active users on social media.

And the figure is estimated to hit 4.42 billion in 2025.

This figure then makes it encouraging for a business or brand to invest a lot of time and effort into creating an effective social media strategy. 

A clearly defined social media marketing will enable you to follow up on your success and identify areas of improvement. 

Below, we’ll share a couple of social media tips that will help you run more effective marketing campaigns.

To this effect, make sure you will build better customer relationships and ensure that you make the most out of your social media efforts in 2020.

1. Use giveaways and challenge to get up and occupy the radar.

Social media giveaways and challenge have been proven to help brands and businesses; to get the word out about their products and services; put their offer infront of millions of people who might pick interest, as well as boost their social media followers.

Social media giveaways and challenge will be more effective if you collaborate with social media influencers.

Giveaways and challenge will remain as relevant as ever on social media platforms; and it’s main goal will transcend using it to increase social media followers.

People love things that comes for free; therefore, you need to utilize giveaways and challenge into your social media strategy today.

On giveaways, you can make random selections to choose those who win; while your challenge could just be a not less than 1 minute video which centers on a particular content; and you name the price the winner is going to go home with.

Other challenge you can organize can include but not limited to; follow to enter, tag a friend to enter, like to enter, vote to enter, comment to enter, share to enter, take a photo to enter, or any combination of these call-to-actions.

You can also offer a free 10-minute consultation call, or free access to your mini-course or webinars.

Your main goal in giveaways and challenge is to buy the minds of your prospects; so make sure you don’t try to sell physical products while doing so.

Below are some of the benefits you will derive from using giveaways and challenge as your social media strategy.

  • Helps you to increase your brannd awareness.
  • Drive more traffic to your website, blog and social media platforms.
  • Understand your audience
  • Educate your potential customers 
  • Increase sales of. your products
  • Give people the opportunity to test your products 
  • Reward your loyal customers.

2. Use video contents to create more connections.

Nearly all the social media platforms have one or more features for their users to share video updates with their audience. 

YouTube is the biggest at the moment, Instagram Live enables it’s users to share helpful updates, and their longer form of video content known as IGTV enable users to make longer videos.

And of course TikTok stands on side with it’s incontestable power.

Video contents have been noticed to drive more engagement on social platforms; and it also gives you the opportunity of talking directly to your prospects.

And in so doing create a more deeper connection.

You can as well go live on social media every now and then to drive more engagement and get immediate reactions/feedback.

Live streams will allow you to cover events; pick or announce contest winners in real time or create excitement around a product which is going through its launch phase.

Social media users are known to appreciate the realness of social media videos. And it’s easy to become a content creator without working with a team of experts.

Always ensure you measure your results by using hashtag analytics to track your campaign performance.

3. Add Social Commerce into Your Social Media Strategy

Before now, social media platforms used to be a place for people to keep in touch with their friends and family.

But today, so many people are jumping on social media to discover the latest products and services.

It is now easy for buyers to easily compare products; read other users testimonials as well as browse new items on social media platforms. 

Social media platforms like Facebook even gives it’s users a section where they can shop online.

On Pinterest, its Shop the Look feature allows users to get instantly redirected to the checkout page, where they can immediately turn their inspiration into a purchase.

Also Instagram allows it’s brands users to not only sell on social, but also pair social shopping with influencer marketing.

This is more than enough reason for you to add social commerce into your social media strategy?

4. Use AR (Augmented Reality0 to boost your sales on social media platforms.

Before now, so many people were fond of visiting stores to see; touch and try out products before they go home to make up their mind whether they will need to buy the product.

But during the 2019/2020 COVID-19 pandemic, retail shopping declined drastically; and brands were left with an alternative to leverage an omni-channel approach in order to grow.

In the future hoewever, we are expecting a lot of retailers to transform their brick and mortar stores into a digital space where people can see and try out products tbefore they buy it online.

Thus, the latest developments in AR is beginning to allow customers get the same experience online.

Facebook and Instagram have launched their AR filters; which allows users to try products from selected advertisers and see how they fit their needs before making the decision to buy.

You can create your own filters using Spark AR Studio, you can download the app HERE and get acquainted with what it can do for you.

Try and see if there is a way for you to use AR in your social media strategy to make your online prospects’ experience more engaging and fun. 

5. Use influencer marketing.

Influencer marketing is one of the growing trend on social media platforms; and judging from how brands and businesses are utilizing it; there is no way it is ever going to decline.

Therefore, if you want to stay relevant on social media and get discovered by potential customers, make sure you

Therefore, if you want to stay relevant on social media and get discovered by potential customers, make sure you start partnering with content creators who are followed, loved and trusted by millions of followers.

But the problem with influencer marketing is the high cost of hiring an influencer.

Infact, influencer marketing have been equated with celebrity endorsement.

But one does not need to have millions of followers to become an influencer; even someone with 1000 followers who has so much engagement on their social platforms can pass for an influencer.

There are 5 types influencer: Nano, Micro, Mid-Tier, Macro and Mega influencers.

Lately, many brands have started withdrawing or shunning mega influencers; to start collaborating with smaller creators who have 10K and 100K followers.

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Last modified: November 2, 2021

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