On this article, we are going to reveal to you the music promotion cost in Nigeria for the year 2022.
And in this article, we are going to show you why upcoming musicians or artiste needs to promote their music in Nigeria in the year 2022.
We will ove on from there to define music promotion as well as show you why upcoming musicians find it hard to promote their music in Nigeria.
Why upcoming musicians (artistes) should promote their music in Nigeria in 2022.
In a country with over 300 million population and still conting, there is no denying of the fact that a good number of that population are going to pursue music as a career.
And we might see that as a threat for one becoming a successful musician in Nigeria.
But fortunately, these population figure should serve as a source of inspiration and motivation for whosoever wants to venture into the music industry in Nigeria.
Your aim and target when trying to do so should be on how to get your music out there for these millions of people to listen to it.
And the only way that will help you achieve this aim is music promotion in Nigeria.
What is music promotion.
We can define music promotion, which is also known as music marketing as the process of using several strategies for the sole aim of making potential fans become aware of and listen to your musical production.
The goal of music promotion is to ensure your music is available in the best possible mediums and places where music lovers can get access to and listen to it for free.
Why upcoming musicians find it hard to promote their music.
Here in Nigeria, lots of upcoming musicians are finding it very difficult to promote their music; and this is as a result of the high cost that music bloggers and promoters are charging upcoming musicians..
What makes it worst is that, after paying these huge amount of money to these music bloggers and promoters; upcoming musicians are still not able to get a positive result out of their music promotion ijn Nigeria.
This is because, there is no way music bloggers and promoters ca force people to listen to music that does not appeal or make sense to them.
Music lovers are more comfortabe listening to music from already established musicians, because they are certain of their delivery.
Where as majority of music from upcoming musicians are usually wack and of low production quality.
But this does not mean you should not utilize music logs to achieve your music promotion in Nigeria.
Music Promotion Cost In Nigeria 2022.
However, there is no fixed price for music promotion in Nigeria, the amount will depend on the strategy or medium you are going to use for your music promotion.
The price usually renges from 1,000 (one thousand naira) to 1,000,000 (one million naira).
As a matter of fact there are two ways or types of music promotion and they are online and offline music promotion.
And for that reason, we are going to look at music promotion cost in both online and offline.
1. Online music promotion cost in Nigeria.
1. Uploading and promoting your songs on music blogs.
Online music promotion usually involves uploading and promoting your music on music blogs.
There is no fixed amount for online music promotion in Nigeria, but the amount music bloggers charge might range from 1,000 (one thousand naira) to 100,000 (hundred thousand naira) per track promo.
However, this amount is going to depend on how popular the music blogs
Even if they are unable to achieve the needed music promotion for upcoming musicians.
But here at Taculia 9Ja, we decided to make online music promotion easy for upcoming musicians, especially here in Nigeria by charging just:
2,000 Naira per Audio Track and 3,000 Naira per Music Video.
2. Using Ads to reach a target audience.
Another way to promote your music online that will cost you money is using Ads; or boosting posts that carries your music to reach a target audience.
The most popular forms of Ads are Google AdSense, Facebook Ads, Instagram Ads etc.
The least cost of advertising on Google varies from day to day; but expect to spend nothing less than 9,000 to 10,000 dollars per month; at most 1 to 2 dollar per click per day.
As for Facebook and Instagram Ads, you are going to spend a minimum of 1 to 2 dollars everyday to run Ads on both platforms.
2. Offline music promotion cost in Nigeria.
There are various ways of promoting your music offline in Nigeria, but since this article aims to show us how much it costs in general to promote music in Nigeria; we are going to sum it all up.
Therefore, whether you will be using Radio, TV, Clubs, pubs, Alaba int’l mix etc to promote your music below are the cost of each of these medium of music promotion in Nigeria.
1. Radio/TV music promotion.
The cost of promoting your music on the radio will depend on how long you want it to be played on air.
Your manner or mood of approach also matters; that is, it depends on whether you are going directly to the marketing department or want to promote through a DJ or presenter.
I always advice upcoming artiste to use the latter approach. And when they do, talk that DJ or presenter into helping them pass the music to other DJ’s and presenters in the same radio or TV station.
Promoting your music on the radio/TV will cost you between 10,000 (ten thousand naira) to 100,000 (one hundred thousand naira).
2. Alaba mix collection.
Even though some artiste think that Alaba mix collection is no longer blowing artistes, it is still a very important avenue to promote your music in Nigeria.
The cost of putting your songs in Alaba mix will depend on how you approach the compilers.
If you go behind someone who is familiar with them, it might cost you 10,000 (ten thousand) naira to put your song in one mix.
But if you approach them as a novice and on your own, you might spend more than 50,000 (fifty thousand) naira to put your song in just one mix.
Benefits of promoting your songs on Taculia 9Ja.
- We will upload your songs on all our music blogs @ 9jafreestyle.com, upcoming9ja.com.ng and optimize it for easy download and plays.
- We’ll review the particular song you are paying us to promote on this site; providing the links to where potential fans and listeners can download it online.
- Your song will be optimized to become searchable on Google and other search engines.
- We will give you a press coverage across all our media blogs @ taculua9ja.com naijablow.com.ng.
- We will place your artwork as banner on our popular posts and pages; so that our visitors can link up to your music page and download your song.
- Your song will also appear among other songs we will select as music of the week and promote consistently.
So what are you waiting for? Use the WhatzApp button below to chat with us, or fill the contact form; and in no time your music will be live online.
You can also share this article to help other upcoming musicians know the cost of music promotion in Nigeria.