On this article, you are going to learn how to get social media influencers to promote your music for you for free.

We are living in an age where influencer marketing is rapidly growing; in nearly every sphere of online enterprises, including the music industry.

But before we learn anything about influencers, let us first and foremost understand who is an influencer.

Who is an influencer?

Influencers are Social Media icons who have been able to build a large followings on their platforms.

This name is given to them as a result of the influence they have over their large fanbase or followers; and we often refer to this as clout.

There are many ways that this influencers tap into that clout; and in so doing avail themselves of the ability to influence potential buyers to buy a product or service they are promoting. Especially when they are paid to do so.

Step 1 – Create great promotional contents.

Before you begin your journey of trying to find an influencer to promote your music; make sure you have your promotional content upfront.

The promotional content that trends most is usually visual, that is to say video contents.

And when it comes to music there are several promotional videos you can do for your music; and one of the easiest is a freestyle video.

Now don’t confuse yourself with freestyle video being the kind of video where you sing your song offhead; as you can learn how to use your already recorded track to make a freestyle video via this article: How To Shoot Freestyle Videos With A Smartphone.

While creating your promotional content, ensure you make it the best quality that you can lay hands on; because, your video will likely be rejected by an influencer if it does not attract them.

Read also: How To Get Noticed As A Singer Or Musician In Nigeria In 2022.

Step 2 – Find and choose influencers to promote your music.

One does not necessarily need to have millions of followers on their social media platforms to be an influencer.

Anyone whose fanbase or followers are active and engage with their contents, is qualified to be a social media influencer. .

So when looking for a social media to promote your music for free, always target both those with millions of followers and those who has few followers who are engaging well with their contents.

Your key to music promotion is to have people who care to listen to your music, so anyone who can help you do that is an influencer.

So to find your influencers, you need to go on social platforms, especially Instagram and source for those who have from 10,000 followers up and check the engagements they are having on their accounts.

You can rate those engagements on 40% scale.

For instance, if someone has 10,000 followers, they must have at least 4,000 likes and comments on their contents, or more.

Step 3 – How to approach the influencers you choose.

After choosing your influencers, the next thing you should worry about is how to approach them.

And this is the most important aspect of it all.

The very first step on this point is to follow that influencer, and afterwards make sure you engage in their posts for a considerable time before you ever approach them.

Don’t just make the mistake of following an influencer now and immediately approach them to help you promote your music, they will immediately also ignore you till thy kingdom come.

One thing people don’t understand is that influencers do check on their DM’s and comments to know the minds of their fans.

Plus most of them are very smart in understanding their die hard fans, based on how these kinds are engaging with their contents.

Therefore, the trick is to engage with all, I repeat, all of the contents they publish in their account.

Ensure you make reasonable comments.

And from time to time also send them DM’s complimenting or encouraging them in one way or the other.

Mind you, these guys are charging people so high for adverts and promos, and if you approach them carelessly asking for a free promo, then you will as well be wasting your precious time.

While doing these things look out for a response or feedback from the influencer, and once you get one then you are a step ahead to your success.

Don’t rush into approaching him for a free promotion but continue to send more complements and encouraging words until you probable get a second or third response.

Read also: Basic Content Ideas To Help Musicians Build Their Fanbase On Social Media.

Step 4 – You can now approach your influencer.

The time is now ripe to approach your influencer and request for a free promo.

But you are going to do this indirectly, your main aim is to get his attention.

So publish the content on your platform and tag him at first.

Now wait few days to see if he will respond naturally.

After waiting and he does or doesn’t send the content as DM and ask him to help you review it.

Note here that you’re not asking for free promo but for a review.

Now if he responds that it’s dope then you are blessed. But if after waiting somewhile and he doesn’t respond; then send a second DM, and beg him to help you repost or retweet it.

Don’t tell him you need a free promo, but just ask for a simple repost or retweet; and if you succeed in getting it, then you have succeeded in having your free music promotion from an influencer.

Step 5 – Additional tips.

Most of the influencers are fond of doing online challenge from time to time; so always look our for such opportunity and create an interesting content for the challenge that matches with your music.

And if you are lucky to get a repost or retweet you are done for real.

Moreover, the challenge hashtag will help others who are following it up to see your stuff.

Goodluck!

Need affordable website starting from 10k, then visit Webflex NG now.

Latest updates:

Last modified: October 26, 2021

Author

Comments

Leave a Reply