Your most target as a blogger should be on how to drive traffic to your blog especially in 2022 and beyond when internet business is fast taking over every business sphere of human existence.
Do Keyword Research.
Guess writing is very dangerous for bloggers because you will be revolving around conventional ideas that people out there might not be looking for.
Normally, millions of people are using one search engine or another to find a possible solution to their immediate problem, and if you are lucky to rank for their search terms, then you will soon be driving mad traffic to your blog.
And the only way for you to know the keywords people are looking up for in search engines is to do a keyword research.
Keyword research will help you in the following ways;
To discover search terms that people are looking for the most.
Find unique content ideas for search terms that are popular.
Understand your competitors and write better contents to beat them.
Create a series of cornerstone contents to drive steady traffic to your blog
Create unique and useful contents
Search engines and readers are looking for unique and useful contents, and this are usually a comprehensive piece of writing that covers nearly all the details about a specific topic.
We call them cornerstone contents which type ranges from; how-to guide, tutorial, comparison article, opinion piece, a listicle,etc.
Cornerstone contents are more comprehensive and provides more information about a subject or topic.
Make your contents easy to read.
Eventhough search engines and users love to read longer and comprehensive articles which provides them with all the needed information, the problem is that human beings have a short attention span.
If they find it difficult to read and understand the message you are trying to convey in the first few paragraph of your article, they are likely going to abandon it, and in so doing loose out on the information that comes later in your article.
Thus, you must make your contents easy to read by using simple english, smaller sentences and paragraphs with enough white space that makes it easier to glance.
Use more readable fonts to improve your typography; images, screenshots, videos, and other visual elements are also very important because they make your article easier to read.
Write headlines that attract readers
Your article headlines is the very first thing your potential readers will see when your article pop up on their search results or RSS feeds.
If the title of your blog post is catchy and stands out, it is going to attract potential readers to click through and read it.
Thus, you need to learn how to write better titles for your blog posts.
Link your contents .
Linking the contents on your blog is as important as writing them because it helps Google to understand your context and the relationship between different articles scattered about on your blog, and it is this information they are going to use as your ranking signals.
Also linking your contents will help you to retain visitors on your blog, and in so doing increase your page views and reduce your bounce rate.
Get backlinks for your blog
A backlink is an incoming link from another website to your content, it is one of the most influential signals in Google’s rankings.
If you get backlinks from reputable blogs or websites, it will help you to rank as well as get traffic to your blog.
The easiest way of getting backlinks is to add a link to your website on all your social media platforms.
There are also paid tools Like SEO-Estore, where you can buy quality backlinks at lower costs.
Monitor your keywords
Once you have done creating your contents and traffic begins to come in slowly, you have to track how well each piece of your content is performing, and you do this with a tool called, Google Search Console.
Google search is a free tool that Google provides which will help you to see how your website is doing in Google Search console.