Email marketing is one of the best marketing channels that has survived the taste of time, and in this article, we are going to look at some free email marketing tools you can use.
It is estimated that 87% of B2B marketers and 77% of B2C marketers are using email marketing to reach their target audience.
Additionally, you can use email marketing to amplify your other existing marketing channels as well.
However, the problem that faces this marketing channel is the expenses you have to incur to use its tools.
But even with that there exist some free email marketing tools you can use today, though their features may be limited, you can use them to start and expand or upgrade as you begin to make money growing your business.
Let’s quickly check this free email marketing tools right away.
HubSpot is a recently launched and one of the best-known marketing automation platforms that can help lots of small business owners reach their targeted audience via email.
You can use HubSpot free version to send kickback emails from your lead offers, thank you messages to your customers after a purchase, or for just promotional campaigns.
HubSpot’s free email tool is very easy to use and it features a drag-and-drop visual editor.
This free email marketing tool comes with lots of fully equipped ready-made templates that will get your email campaign off the ground and running.
What really makes HubSpot very unique from other email marketing tools is its native integration with other HubSpot tools example the free-forever CRM.
Immediately after you sign up for a free account, you will get access to the tools that will help you create a centralized contacts database, organize them into lists and then manage and track your email campaign performance.
Mailchimp is one of the most outstanding email marketing tools on the internet.
It has a free plan that provides its users with basic email marketing features; for example, email creation and scheduling.
What makes Mailchimp a great email marketing tool is its smart recommendation feature; which gives its users valuable audience insights to help them optimize their marketing efforts.
You can design emails on this platform very easily by using its Content Manager which will allow you to store your images and files as well as access them easily.
You can also automate your emails and easily send out welcome emails; order confirmations, abandoned carts reminders and so much more.
The sender is one of the best free email marketing tools with features that ensure easy email deliveries.
It will allow you to create stunning newsletters even if you lack HTML skills or knowledge.
All you have to do is choose a template and customize it with elements like images, videos, and text.
To create an even bigger impact, you can customize your newsletters for each of your recipients.
Sender’s analytics has features that will help you track who opened your emails and clicked on links; the time they were opened and much more.
You can also gather your buyer’s profiles based on the actions of your subscribers, and from there you will be able to optimize your existing email strategy and craft compelling offers.
Aside from being an email marketing tool; Sendinblue also features additional tools like customer relationship management and the creation of a landing page.
It has over 70 responsive design templates that will help you easily design a great-looking email marketing campaign.
One great thing I like about this email marketing tool is that; it will help you preview your results in order to ensure your design looks the way you want it on any screen format.
After designing your email campaign, you can use features like A/B testing and segmented recipient lists to collect the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Omnisend is an email marketing tool that supports the email marketing efforts of small and medium businesses.
At your customer’s convenience, Omnisend will allow you to automate your email delivery by using their behavioral patterns and communications.
This email marketing tool has a comprehensive audience insight that will help you send out more relevant email marketing messages; design attractive newsletters with time-saving features like the product picker as well as select all the products you want to include in your email.
You are also free to include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
SendPulse is a multi-channel marketing platform that has email as one of its marketing features.
This email marketing tool comes with a ton of professionally-designed email templates which you can easily use to customize by using a drag-and-drop editor.
From there you can automatically set up those customized emails to be sent out at the right time according to the user’s behavior and other variables.
SendPulse also has an excellent subscriber feature that helps you identify your most valuable subscribers.
It will allow you to analyze your open and click rates as well as the read and unread rates of each of your subscribers.
You can also set replaceable text fields to personalize your emails by name, gender, date of birth, age, and job role.
7. Benchmark Email.
If you want to design responsive emails that look great on every device; then Benchmark email is your best email marketing tool.
It will also allow you to add images to your emails, and even edit the images right on the platform.
Benchmark email editor will also allow you to add effects, stickers, and text to effectively send your marketing messages to your target audience.
This email marketing tool also has tons of pre-designed templates which is based on industry, type, and occasion.
If you understand HTML, you can use this email’s code editor to build emails from scratch.
The dual-view feature will allow you to see your email design while you are editing it, and this makes the whole email creation process very simple and easy.