Email Marketing has been around for ages, even before using the internet became rampant, so, in this article, I am going to give you a clear definition of email marketing and exactly how it works.
What is email marketing?
Email marketing occurs when you are able to send commercial messages via email to online customers; who are subscribed to your mailing list and have given you permission to be communicating with them.
Read also: Beginners Guide To Internet Marketing.
How email marketing works.
To succeed in email marketing, you must use what we call an Email Service Provider (ESP) which will enable you to send multiple emails at the same time.
An ESP is a software that is programmed to send and manage email marketing campaigns.
You may also call it an email marketing platform, tool or service, etc.
ESP, however, does not provide its services for free, and if it does, you will be limited to the number of emails you send.
But for the best and fast experience, you need to opt in for the premium service.
Yes, it’s possible, but you need to learn how to send a massive email with Gmail.
But then, using the latter service has limitations; because of the bandwidth, design, and above all, the deliverability they will provide you.
The regular email services, also known as internet service providers; for example, Gmail, Yahoomail, etc. are only designed for personal use.
And for this reason, they are not eligible for email blasts.
So when you attempt to send mass emails using them, you will easily be flagged by spam filters.
And this can cause your account to be suspended or disabled for suspicious activities.
On the other hand, ESPs are built with the necessary infrastructures that ensure multiple emails are safely delivered to their destination.
So if you want to succeed in email marketing, then buy a dedicated email marketing service.
Things you need for email marketing.
Generally, there are 2 things you need for email marketing and they are:
- An email marketing software that will allow you to send unlimited emails at the same time.
- An email list of all the subscribers you receive their emails.
Ready to start your first email campaign, then read our next article on 10 steps to launch your first email marketing campaign.
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