So you’ve probably been hearing all this talk about Keyword Research and how it is good for your blog SEO, and you decided to do a research on it and it brought you to this post: Complete Beginners Guide To Keyword Research For Blog SEO.
You are at the right post, so just exercise patience and read this guide to the end; but first let’s get to understand the two terms: Keyword Research and SEO.
What is keyword research?
Keyword research is the means by which a blogger tries to find and analyze the terms people enter the most on search engines.
The sole aim of keyword research is to discover queries you ought to target or use to form the topic or title for your blog posts or contents.
And it is the popularities of this queries that will help your blog rank on search engines.
And the end result is lots of organic traffic flowing to your blog.
What is SEO?
SEO is an acronym for Search Engine Optimization, and it is a process where a blog content meets all the requirements that will help it to rank on search engines.
Understanding keyword research for blog SEO.
Keyword research for SEO is therefore the process of searching for most searched key terms on search engines; and using the result to structure your blog contents to be found for those key terms on search engines.
If you can do a proper keyword research for your blog posts, then you will soon find organic traffic flooding your blog.
Beginners who do not understand the need for keyword research, writes their blog titles as they come into their head.
And the results are hundreds of contents on their blog not ranking for any key terms, as well as being unable to bring in any traffic.
It is keyword research that will tell you what topics people care about the most, and are getting a high volume of searches per month.
And depending on how you can identify and sort out those topics, and use them in creating your blog contents, then you will end up targeting the right readers for your blog posts as well as customers for your products and services.
How to do keyword research for your blog SEO.
I am going to state and explain the keyword research process you can follow which will help you come up with a list of the right terms you should be targeting.
And if you can get it right, you will be able to create contents that helps you get found on search engines for the terms your blog really focuses on.
1. List out words that relates with your blogs mission, goal or online business.
To start off this process, you need to think of generic words that are most important for your blogs mission, goal or online business.
The next thing that is important is their search volume, which is always calulated in months.
Now once you have that data at your fingertips, you can then begin to create titles that will give your contents the energy to rank on search engines.
2. Understand the user’s intent as it relates to the keyword you want to target.
There are times you may aim to address the problem of a searcher in a broader perspective and fail to succeed in ranking for the specific term.
And for that reason you need to be very careful how you interpret the keywords you are targeting, because keywords can have many different meanings beneath the surface; and the intent behind a search term is the most important factor for your ranking potential.
For instance, if you’re researching the keyword “how to promote your music” for an article you want to create.
“promote your music” is too broad a topic since music has a lot of genres, therefore you need to be more specific on the kind of music you want to teach how to promote, or narrow it down to a country or region that has a major genre of music that supercedes the rest.
So instead of titling your article “how to promote your music” why not say “how to promote rap or hip hop music’ or “how to promote music in Nigeria”.
To however verify what the intent of a user is for a keyword, you might do well to input the keyword on the search engine yourself and see the types of results that come up.
3. Also look for related terms.
Now when you input a keyword to Google search, also take a closer look at what related terms people area also searching for.
You will see this related terms at the bottom of Google’s results, you can then use this keywords to spark up ideas for other keywords you may want to consider.
How to use the right keywords for your blog contents.
1. Consider the 3 factors for choosing keywords.
There are 3 main factors to consider when settling for keywords to use for your blog posts, and they are relevance, authority and volume.
- Relevance. For your content to rank on search engines, it must be the best source on the internet for the query and moreover is able to solve the searchers problem, or meet up with his intents. Oh! lest I forget, other contents are already ranking for those intents, and why do you think Google will replace them with yours. And for that reason, you must make your content more relevance than the ones already ranking. You can do this by looking up what information they already carry, their lenght as well as style of writing. And if you can find more information that include in your contnet, then you might just beat the competition.
- Authority. Authority amounts to the number of backlinks a page that is ranking already has. Backlinks is what sends a signal of authority to Google to understand that the content is filled with so much information that cannot be hijacked or copied, and that’s why more contents are pointing back at it. Thus, if you can get more backlinks for your contents, then you will establish your authority on the subject and get a better search engine ranking.
- Volume: Volume is the number of times the keyword is searched per month across all audiences, and it is measured measured by MSV (monthly search volume). Therefore, youmust ensure you are ranking for keywords people are searching for themost.
2. Identify head terms and long tail keywords and understand how to use them.
Head terms are those keywords that are generally shorter and more generic, they can be just 3 words in length. While Long-tail keywords are longer keyword phrases which usually contains 3 or more words.
It is therefore wise to mix them up while writing your blog contents.
But it has been found that head terms are quick to rank most than long-tail keywords because most people always love to cut down on the stress of having to input so much words into search engines.
3. Check those who are competing for the same keyword.
It is a good idea to try and discover those who are competeting for a specific keyword you are aiming to rank for.
And this will help you to evaluate your keywords more.
If your competitor ranks for certain keywords you have on your list, it definitely makes sense to try and improve your own ranking for those words by adding words that are more realistic.
Another key is to also look out for those keywords your competitors might not care about, and use them to own a market share on very important terms.
There are various tools that will help you discover this, while I dont recommend any, I suggest you run a Google search to discover them.
4. Use Google keyword planner to settle for the most perfect keywords.
Google’s Keyword Planner will help you to get search the volume and traffic estimates for keywords you consider using. And wen you get the information you learn from Keyword Planner, you can then use Google Trends to fill in some blanks.
Now when you discover terms that have very little amount of traffic, flag them off and use the ones that are most searched for.
But then, no one knows what will happen tomorrow and cause those keywords with little search volumes to soar to the top.