Blogging for SEO, if you have ever been wondering how does it work? then this article is for you, and I do hope you invest the time into reading and above all studying and implementing the strategies shown.
What is SEO?
SEO, an acronym for Search Engine Optimization is the process by which a blog or website appears or rank for a particular or several keywords on search engines.
Therefore, blogging for SEO simply means your ability to position your blog to rank for keywords on search engines.
And I hope by now you understand the useful of ranking on search engines, because you are going to be rewarded for organic traffic, that is more visitors coming to your site without your having to spend money promoting it.
Below therefore are the ways you should position your blog for SEO.
Create a captivating title tag for your blog.
The default title tag for every WordPress blog is normally ‘blog’, but then you should not leave your blog at that title tag. You have to create a captivating title tag for your blog, and not only captivating but a title tag that best describes the purpose of your blog within a sentence.
But before you name your blog, the one and only factor you need to put into consideration isy:
Make sure your title tag contains the general topic of your blog, for instance if you are going to be updating your audience on the latest happenings around the world, then let your title tag contains words like news media, gossip, gists etc.
Of course the general topic of your blog is going to depend on the niche you are writing for as well as the audience you are trying to reach.
Most importantly, make sure you include significant SEO keywords in your title tag.
Have your target keywords in mind as you write every blog post.
When you are creating each of your blog post, ensure that you have your target keywords that corresponds with the audience you want to reach in mind.
Proceeding to create contents that are important and aims to educate your target audience should be your main goal as a blogger, and once you are able to stick to that, you will keep your audience coming back to your site for more as well as gain so much authority in your niche.
One important point to notein using keywords to you post is to zero in on a limit of 1 to 2 keywords. Because, using too much keywords on a particular post will hurt your SEO, since search engines consider it as keywords stuffing.
Therefore, try as much as possible to maintain the readership and uprightness of your blog posts by focusing on fundamental keywords and utilizing them in a characteristic way.
Implement a smart URL structure.
Try as much as possible to avoid excessively long and difficult URL’s on your blog posts. Rather let your URL briefly depict what you are writing about.
One more thought for URL structure is announcing proficiency. Generally various websites do exclude “/blog/” in their URL structure, and this make Google analytics find it hard to index a page.
But if you include “/blog/” in your URL structure, you work on the simplicity of detailing for your website.
Optimize your blog posts.
One of the most amazing ways to attract more traffic to your blog posts is by optimizing your blog posts from time to time.
Below are few of the ways you can optimize your blog posts:
Adding internal links to your blog posts.
Using featured image and in post images to keep your readers attention in check.
Use catchy and short blog titles, and also make your Meta description short and engaging by using captivating phrases.
Make sure your blog is mobile-friendly.
Majority of people surfing the internet on a daily basis are doing so via mobile phones, and for that reason Google will never index pages that takes long to load on mobile or lack features that helps it display on mobile.
So you must ensure your site is mobile friendly.
There are various ways to achieve this and the greatest of them is using themes or plugins that provides or supports AMP (Accelerated Mobile Pages).
Accelerated mobile pages are known to load with lightning speed, and sites that uses them are quick to rank on search engines.
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