On this article you are going to learn all you need to know about the beginners guide to social media marketing.

What is social media marketing?

Social media marketing is the process of creating awareness for you as a brand; or about your products and services, via social media platforms.

When using social media for marketing, the following should be your ultimate goal:

  • Gaining social media followers.
  • Driving traffic to your website.
  • Increasing the visibility for your product or services.
  • Finding potential customers to patronize your business.

The most popular social media platforms are:

  • Facebook.
  • YouTube.
  • Instagram.
  • Twitter etc.

Why you should use social media marketing today.

Social media marketing is the fastest and easiest means of spreading the word about your brand or business.

Depending on your number of followers, a post you publish has the tendency of going viral within minutes; and if it has a good engagements, especially shares, you can reach new users who can end up as new followers.

Studies shows that social media is becoming a growing sensation that drives sales, as many companies and corporations claim that they are driving more of their sales from social media.

Social media platforms has been discovered to have billions of active monthly users.

Thus, with social media marketing, you have the opportunity of reaching this figure.

Beginners guide to social media marketing.

1. Determine which social media platform will work best for you.

Each social media platform has its unique features and means of use.

There are various social media platforms out there, with new ones popping up almost everyday.

But when starting out your social media marketing, you need to stick to the big 6 social media platforms which is known to have billions of active monthly users.

And they are: Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest.

Read the next article to learn how best to use these 6 big social platforms for marketing:

2. Understand your products and customers.

To succeed in social media marketing, you must first of all learn to understand your products from your customers point of view.

As a matter of fact, every product online has a targeted audience or customers, and you should use your products to learn about and understand your customers.

By figuring out who and where your ideal customers are, you will be able to reach them easily and fast.

3. Use the right tools to reach out to your customers.

Once you understand your customers and where to reach them, you must gather the right tools you will use to reach them.

You can use these personas: what kind of words, images or videos would really appeal to them.

Consequently, you need to know the tools you should use to attract or draw your potential customers to your social media accounts.

Video content is a great tool you can use to attract your customers.

You can learn more from this article: Importance Of Video Marketing.

4. Use relevant contents to consistently keep your followers engaged.

You should not wait until you have a new product or service before you start publishing posts on your social media accounts.

Rather you should develop several strategies of creating more than one content for a product or service; and consistently publishing it on your social media platforms to keep your followers engaged.

You can also organize competitions as well as use question posts to get your followers attention inbetween the publishing of contents for your products and services.

Conclusion.

As a brand or business, you really need to have a very strong social media presence.

And this entails, lots of followers and consistent posting to your social media accounts.

Once you utilize the above points, you will be able to grow your brand or business to your desired stage or even beyond.

On the whole, with a well researched and established social media marketing, a brand or business can reach thousands of potential customers on social media and make more sales of their products or services.

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Last modified: October 27, 2021

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