Before we reveal the 2 kinds of videos you can create for your product, I want to let you know that Whether your company is big or small, you can use this tactics to increase traffic on your website.
People who type ‘how-to’ in their search engines are looking for solutions. Therefore your duty is to provide them with that solution.
And you do that by suggesting how their problem can be solved using your product.
If you have a video blog or a social media account that brings traffic to your page, you should try and create how-to videos.
It is a very essential and cost-effective tool at your disposal.
These videos are meant to persuade customers, because you are showing them both what the product is and how to use it.
Seeing a product’s usage in the best light will create the desire in the viewer to own the product.
This kind of video is easy to make by yourself. The more relatable the problem looks, the more acceptable the solution will become.
This tactics is the same as those shops that have salespeople to help customers find what they are looking for; customers need walkthroughs to help them make decisions on what to purchase.
This is why a lot of websites have people attending visitors on chats to help them along.
Therefore, you must create a video or two and cut the cost of getting a constant visitor attendant.
Whether it is a walkthrough video for the website or a video of the product/service, you are creating a comfort zone for your visitors. This also helps the traffic on your page get involved with the website.
Automatically running walkthrough videos embedded on your website is an excellent means of gently nudging the visitors to invest their valuable time and attention to your business.
Take advantage of this 2 tactics and watch traffic flowing to your website.