On this article, you are going to learn about the 10 steps to launching an email marketing campaign.

But before you read this article, I hope you know the Definition Of Email Marketing And How It Works.

And without any waste it time, let’s get into the core of this article.

1. Find the right ESP.

First step is to find an ESP to help you send and manage your email marketing campaign and subscribers.

Popular tools are MailChimp, HubSpot etc.

But before you settle for any ESP, you need to consider the following factors:

  1. Your budget. If it’s limited, you can start with a cheap email marketing service like MailChimp.
  2. How often are you going to send the emails; this will help you to know the number of emails you will need to send.
  3. How many people do you have in your contacts lists.
  4. What’s your skill level in designing emails? If you are a beginner, you will need to use the drag and drop email editor or a template.
  5. Do you want to set up automated email workflows? Then you will have to check which of the ESP offers the best automated emails.
  6. What segmentation capabilities you need based on the kind f buyers your business communicates with.

2. Build your email list.

If you don’t have people to send your email campaigns to, then why use it anyway.

Buy an ESP that will allow you create subscription forms which you can embed on your website and collect subscribers emails.

After that, you need to plan your sign up strategy; what free offer can you give to those who subscribe.

If you promise to be sending your emails twice a week, make sure you stick to that.

Don’t start sending unrelated promotional contents, less you cause people to unsubscribe or mark your email as spam.

3. Welcome your new subscribers with an email.

This is usually an automated email you send to your customers and subscribers.

The idea s to introduce your brand and content to establish a relationship with the subscriber.

4. Have a clear goal for your email marketing campaign.

Example of common goals are:

  1. To promote a new product.
  2. Share discount with your new customers.
  3. Get more people to download your e-book.
  4. Update your subscribers.

Always make sure every goal you set fits your business.

5. Build a responsive email design.

As a beginner, you may not have the idea of designing emails.

And for that reason, you need to use an ESP that has a drag and drop editor or template.

But if you have a budget you can as well hire an email designer.

6. Save your time by using email copy.

Now that you understand your goals and target audience, you need to fill your templates with ready made words.

And that will help to ease the stress of having to start writing from scratch, anytime you want to send an email campaign.

7. Boost your email open and conversion rates.

The best way to enforce trust from your subscribers is to incorporate your brand name into the sender name.

And you this by adding your company, brand name on it’s own.

8. Before sending, test your email campaign.

Ensure you always send a test email to your own mail address before hitting the send button to your subscribers.

Once the email lands, check to ensure you don’t have typographic and text formatting errors, or incorrect and forgotten links.

9. Schedule your campaign for the appropriate time.

The 9 point of the 10 steps to launching your first email marketing campaign is to schedule your campaign for the appropriate time.

You don’t want your subscribers missing your campaign; and to do this, you must know the appropriate time they visit their mails.

Most of them visit their inbox once a day.

Email Marketing campaigns tend to perform better if you send them around 10:00 am and 2:00 pm.

Many check their emails when they arrive their offices as well as when they return from launch.

10. Monitor your campaign results.

Open rate; the number of people who read versus those who don’t.

Check through rate: People who clicked the link in your email.

Unsubscribe rate: people who unsubscribed.

Bounce rate: Emails that failed to open.

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Last modified: October 31, 2021

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